DSE News Network: Celebrity
This week we sit down with one of the most versatile media personalities, and if ever you were wondering who is that jovial and affable gentleman who is rocking up the airwaves on Radio3000 with the programme Zimbo Gogoi:
Here are: the ten things that you didn’t know about Samm07:
1 Who is Samm07, as a young man growing up in Geneva (Luveve), and now finding himself in Newcastle?
I trafficked Gulukudwane Street in Luveve 5 clad in the alarming blue and white shirt of Mafakela Primary School. I was on street corners playing football with Sasqo, CAL VIN Nhliziyo, and Patrick. My dreams resonate around football with hints of a love for radio and music as an avid viewer of Ezomgido, which comes to life when John Phiri comes to visit his parents on the same street we lived on.
The human attribute of media practising is reinforced by my Uncle Kelvin Sifelani, who I hear on the radio and see on TV—an attribute that pivots the mind on the reality of media.
2 The media bug, and how it bit you
The media bug most likely got me when I was twelve years old and attended auditions for KIDZNET at Montrose Studios in Bulawayo. Crazy enough, I approached the set as the news anchor Hugo Ribatiko, and yet so many moons later it’s only recently that I have started reading what would be news.
3 The Highveld Chronicle Years
The notion is always that the best years are now. HDC brought a reality that had been stifled by the rigid policies and framework in Zimbabwe to start a tabloid newspaper.
With all the skills and passions in place, South Africa became fertile ground to seed the passions in media, and partnering with Abram Dlakude proved to be the right model in the moment for the publication to bloom. At its peak, it was distributing 20,000 copies of a 12-16 page weekly tabloid. Highveld Chronicle woke me up to the now in presence and awareness to the moment.
4 Radio3000: Did you find the radio station, or did the radio station find you?
The greatest assets in this world for me are relationships; that truly is the root of our experience with Radio3000.co.zw. In the moment, the cornering of our current experience on the platform states that we found each other with the station.
From the folds of freedoms facilitated in broadcasts to the functioning models in content curation, the cause of Radio3000 and that of Samm07 is coupling smoothly in this chapter of the journey.
5 Foods
I love now what I detested as a child; I love African traditional foods and fruits. I lived on Umkojombo and Isindambe from Binga. That, my brother, is real food that feeds the body and the soul.
6 Sports
I am colonised into football by Bruce Grobbelaar. I played rugby, baseball, hockey, and football at school, but the best experience was on the 22.
7 The future of radio and the media in general
I believe, in this ever-changing environment, it’s crucial for media practitioners to remain adaptable and open to innovation. The integration of artificial intelligence, for instance, is already reshaping how content is created, curated, and consumed.
AI-driven analytics provide deeper insights into audience preferences, enabling more personalized and relevant programming.
Moreover, the emphasis on storytelling remains at the heart of successful media endeavors.
Whether through traditional radio or new media formats, the power of a compelling narrative is what truly captivates and inspires listeners. As we move forward, I am excited to be part of this vibrant ecosystem, where creativity meets technology, and where the stories we tell can make a meaningful impact on society.
8 Your views about Artificial Intelligence
“AI is an incredible tool that is reshaping the technical landscape, but it can never replace the heart of broadcasting: true human connection. What makes radio magical is its unpredictability—how an unexpected listener call or a brilliant song choice can suddenly take a show in a completely different direction.
AI can script a show, but it can’t replicate that spontaneous, human magic.” I Sammo07 do indicate that some of the responses from here on are Ai generated kkkk
9 Your views about the future of humanity
I’m an optimist at heart. I truly believe that storytelling, culture, and shared experiences can help humanity bridge gaps, no matter the distance. My aim on air is to cultivate an environment where people feel both entertained and enlightened.
By prioritising community and promoting personal growth, the future appears immensely promising.
10 Shout out to the networks
“A massive shout out to the incredible listeners tuning into Radio 3000 across the globe, and my highly active communities on Facebook, TikTok, and WhatsApp who keep me grounded and inspired every single day! One love to Alouette Boys ‘03, and a huge inspiration goes out to veteran Zimbabwean media personalities like Kelvin Sifelani and John Phiri, who taught me what ‘companion radio’ is all about.
And to any aspiring broadcasters out there: Don’t wait for a big station to hand you a microphone. Start with what you have, use your phone, create content, and find your own authentic voice!”
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